service quality and customer satisfaction in banking sector pdf
Posted on January 12th, 2021
The study considers PLS-SEM as the right tool for data analysis. The other three refer to product attributes, access, and communication. The objective of this study is to assess the effect of service quality on customer satisfaction in the Ghanaian banking industry using Ghana Commercial Bank as a study area. In modern economics, banking sector performs its activities with significant role side by side manufacturing and other sectors. In more recent studies, Nsiah and Mensah (2014) conducted research into the Effect of Service Quality on Customer Retention in the Banking Industry of Ghana, Narteh and Kuada (2014) studied Customer Satisfaction In order to have loyal customers, service quality must be good. dimensions impact customer satisfaction. American Journal of Trade and Policy, Volume 1, Number 3/2014 (Issue 3) ISSN 2313-4747 (Print); ISSN 2313-4755 (Online) ) A Conceptual Framework for Understanding Customer Satisfaction in Banking Sector: The Mediating Influence of Service Quality and Organisational Oath Amitav Saha, K.M Sabbir Hasan, Md. between service quality dimensions, overall internet banking service quality and customer satisfaction: A New Zealand study . Management guidelines for improving service quality are presented. High customer service quality will generate value not only to meet customer needs but also the expectations of customers and make banks more prominent than their competitors. Originality/value - This study investigates service quality in a small island economy. 4. The results indicating support for the hypotheses suggest that the five SERQUAL factors can be used to test banking services based on the whole system. Service quality in banking websites may boost customer satisfaction because in internet banking a customer can access a variety of financial transaction. The aim of this study was to analize the influence of services quality indicators on the satisfaction of customers. The customer is the reason for the business and hence excellent service should be rendered at all time. vb�� Although an increasing number of studies is being performed in the field of service management, less work is being done on an integrated framework of service quality and product quality, especially that supported with evidence from developing countries. On the other hand, clients’ loyalty is most strongly influenced by variable responsiveness while the weakest influence, as well as on satisfaction, has variable tangibility. Quality customer service of the bank is to, Purpose - To analyze and compare service quality in the commercial banking sector of a small island economy - Cyprus - and to investigate the relationship between overall bank customer satisfaction in the Turkish- and Greek-speaking areas of Cyprus and positive word-of-mouth about their banks. Results indicated that all five service quality factors have significantly positively influenced customer satisfaction in banks. only partial support, indicating a need to improve reliability for V, based on respondent characteristics, there, age and experience showed no differences in, deposit services of VCBs. stream
The results, based on factor and regression analysis , identified four factors that impact customers' assessment of the quality of banking services including responsiveness, reliability, tangibility and empathy respectively. T_ -ֆICj�1�"�u��ve`�I �D� ��v�
In this regard, the Vietnamese context offers a good opportunity for examining the issue of banking quality. The result of SEM analysis confirm the criteria of Goodness of fit that is Chi-Square is 154.616 with probability equal to 0.277; CMIN/DF (1.066); GFI (0.873); AGFI (0.833); TLI (0.991); CFI (0.992); and RMSEA (0.025). Quality conforms to an expected set of standards which is usually predetermined by the Service Provider or preconceived notion in case of intangible service activities. Purposive sampling technique was employed in the study with Statistical Package for Social Sciences (SPSS) used for the analysis. The main purpose of this study is to increase the understanding of the perceived service quality of the customer within grocery retailing from an Indian perspective. A research questionnaire was administered by personal interviews to 1,092 bank customers in the greater area of Athens. The findings show that customer satisfaction with the service quality at retail banks is influenced by “reliability”, “responsiveness”, “empathy”, “security”, and “tangibles”. Dept of Economics, Daegu University, 201 Daegudaero, Chinryangup. The findings of the study are as follows: 1) only two of seven dimensions of service quality that significantly affect consumers’ satisfaction, are the Islamic Service System and the Responsiveness System, while the remaining effects come from other hypotheses not included in the model; 2) consumers’ satisfaction has a significant effect on consumers` happiness, and the remaining effects come from other concepts that are worth exploring. The analysis was conducted by processing the primary data in statistical software SPSS where several statistical analyses were conducted. SERVQUAL model is used to analyse the perception of customers on determinants of service quality. endstream
Purnamajaya Bhakti Utama berada pada kondisi sehat dengan kategori A. Sedangkan dari hasil FGD diperoleh nilai bobot kinerja keuangan berada pada posisi sangat sehat dengan kategori AAA dengan nilai skor tertimbang sebesar 91% dan untuk perspektif pelanggan pada posisi sehat dengan kategori AA dengan nilai skor tertimbang sebesar 81.25%. First, your current customers are far more likely to open more accounts or use more services if they’ve had an overall positive experience. Bank managers are therefore more concerned about quality of service and client satisfaction (Olorunniwo et al., 2006). Design/methodology/approach – The research involved a review of available literature on bank choice criteria, the fieldwork, the identification of factors that affect customers' choice, and the development of related managerial implications. According to the results, all five factors (tangibility, assurance, responsiveness, reliability, are discussed for potential avenues for fu. This research adds to the study on service quality in the grocery business of the global market by enriching the content of service quality dimensions applicable to the Indian grocery sector. 1. Appendix 16: Questionnaire 3: A financial sector (FOREX Bank) … Results demonstrate the lack of validity of common rules of thumb and provide a basis for establishing guidelines for sample size in factor analysis. As a result, little is known about the distinction between service quality and product quality, their respective antecedents, and their distinctive contributions to performance in service industries in the developing world. Rating the dimensions based on expectations and perceptions of service delivery that need to be improved, it revealed that, GCB should work towards enhancing on reliability, responsiveness, empathy, assurance, and tangibility dimensions respectively. structs such as customer satisfaction, service quality, and customer loyalty in explaining a firm’s performance. Vietnam is a developing economy, and its banking sector has wide geographic reach catering to needs of a diverse range of customers. Improving service quality and customer satisfaction is the key differentiator in competing more successfully in the banking sector in Sri Lanka (De Silva, 2009). The study focused on three branches of GCB with (120) customers constituting the, In today’s hyper competitive banking arena, banking institutions are focusing on improving service quality. This will deepen the understanding of the explored factors of service quality, which can then be applied to the grocery stores. In business world customers are the source of profit and revenue for the service organizations and improvements in service quality leads to customer loyalty. The optimal option for this research is recognized as a formal logical model based on the construction of first-order predicates. endstream
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1.0 Background to the study.. Service changes are found to have a strong influence on customer evaluations of service quality through their effect on customer perceptions of current performance and disconfirmation. In this study, the questionnaire was d, As shown in Table 2, a total of 150 customers were co, (58.7%) were female. A quantitative approach using Statistical Package for the Social Science (SPSS) version 20 is used, which caters to the exploratory nature of the work. The application of bank products and services with the help of internet is called E-banking. Statistical techniques such as exploratory factor analysis, multiple regression, t-test and ANOVA have been used to test the hypotheses and answer the research questions. Sedangkan data primer diperoleh langsung dari responden melalui penelitian lapangan atau observasi dan wawancara. As a research result, a project of an intellectual system is obtained, which is designed to build an optimal strategy of activity in the conditions of limited resources. The model is estimated with data from a field experiment with three survey waves. %PDF-1.6
This study contributes to the literature by considering a model for testing the quality of deposit services in the banking industry. According to Quyet improving service quality is better for customers (cooperative members) and providing superior service will increase the satisfaction of cooperative members. Among others, the pr, and close relationships based on the service quality, data through a questionnaire from two convenience samples of bank customers (n1 = n2, SERVQUAL scale factors (tangibility, reliability, responsiv, conducted a survey of 1,092 bank customers in Athens. Simple random sample technique for sampling was applied. The study therefore, recommends that the Nigerian banks should make products and services available that best suits the peculiarity of each category of customers and improve the confidence Nigerians have in the banking sector. It contributes to knowledge of marketing management theory and management practices. there are only a few studies dealing with the assessment of service quality in banking sector of Libya. Research limitations/implications - There were some difficulties in conducting interviews in the Greek-speaking area of Cyprus and this may have limited the potential sample size. The researchers found out that, all the five dimensions contributed to quality of service delivery in GCB. Purpose – This project aims to offer an in-depth understanding of bank customers' buying behaviour in relation to the selection process, and provide bank managers with useful insight into the development of high quality relationships with customers. enhancing customer satisfaction should be a key driver for banks in maintaining a long term relationship with their customers. Examines the applicability of alternative measures of service quality in the developing economy of India and assesses related issues in that context. A Study on the Positive Potential of Demonetization and Digital Payment System to improve Service Qu... Service Quality and Its Effects on Customer Satisfaction with Deposit Services in the Banking Indust... Factors affecting service quality at Vietnamese retail banks. Berdasarkan hasil yang diperoleh untuk penentuan kriteria balance scorecard untuk PT Purnamajaya Bhakti Utama, total skor nilai 75%, persentase tersebut menunjukan kondisi PT. KEYWORDS: Categorized Service Quality, Customer Satisfaction, Banks of Bangladesh, Correlation and Multiple Regression Analysis. A sound association is found between customer satisfaction and the quality of service provided by the companies. This study contributes to the body of academic knowledge by shedding more light into the role of service quality in the selection process of mortgage provider. In fact, necessary sample size is dependent on several aspects of any given study, including the level of communality of the variables and the level of overdetermination of the factors. Key words: Customer satisfaction, Service quality, Service quality dimensions, SERVQUAL, service sectors. Introduction According to a recent report India’s banking sector is set to emerge as the fifth largest worldwide by 2020 and the third largest by 2025. Banking services is an important subsector of the gross service sector domain which is instrumental in the development and sustainability of an economy. A fundamental misconception about this issue is that the minimum sample size, or the minimum ratio of sample size to the number of variables, is invariant across studies. The conclution of this study is that reliability was dominant than the other service quality indicators in influencing the satisfaction of customers. For the purpose of measuring clients’ attitudes regarding banking services quality, the survey method, questionnaire technique was applied. © 2008-2021 ResearchGate GmbH. The economic crisis and the emergence of an increasing number of competitors in the banking sector have led to the need for banks to better understand their clients and to work more closely together with them. 156 (or 41.2%) respondents Ms. Nisha Malik and Mr. Chand Prakash Saini (2011) studied Private Sector Banks Service Quality and Customer Satisfaction by conducting an Empirical Study of two Private Sector Banks. ... Hasil penelitian ini sesuai dan memperkuat penelitian terdahulu mengenai perbankan yang dilakukan oleh Nautiyal (2014). The aim of the paper is to determine the effects of the banking services quality dimensions on satisfaction and loyalty of clients using modified SERVQUAL model. The model is estimated with data from a field experiment with three survey waves. INTRODUCTION “Banks are key players in financial markets operations and play a key role in keeping a country’s economy running smoothly. Providing excellent quality of service is important in creating and sustaining competitive advantage in the banking industry of Mauritius due to intense competition between local and international banks. That is, service quality dimensions are crucial for customer satisfaction in banking sector in Bangladesh. The results are two-fold. Practical implications - Helps banks in both areas of Cyprus to redefine their corporate image to one that is customer-focused and driven by service quality. Originality/value – The paper manages to identify the perceived important characteristics of banks and particularly highlight the role of service quality in bank selection for mortgages and further development of long-term relationships. The hypothesized effects are verified by a sampling study using artificial data. After, Based on the above discussion, Figure 1 propos, Based on the theoretical discussion, Table 1 propos, Tangibility has a significant effect on customer satisfa, Assurance has a significant effect on customer s, Responsiveness has a significant effect on custom, Reliability has a significant effect on customer satis, Empathy has a significant effect on customer sati, Gender affects the level of satisfaction with deposi, Age affects the level of satisfaction with deposit, in some cases. The Impact of Service Quality on Customer Satisfaction and Loyalty in Indian Banking Sector… The study aims to explore the effect of the quality of state-owned sharia banks’ services on consumers’ satisfaction and happiness. Using the SERVQUAL model, Abdelghani (2012) came to the conclusion that responsiveness, assurance and empathy are important dimensions that users are considering in assessing services quality provided by Moroccan banks. Table 4. Most customers have difficulty in understanding the complex nature of financial products and thus tend to focus on brand names, which are generally built on quality services. the regression test showed that offering quality service have positive impact on overall customer satisfaction. A sample of 200 banking customers was randomly selected and data were analyzed through SPSS version 22. Further, although SERVQUAL and SERVPERF have identical convergent validity, SERVPERF appears to have higher discriminant validity than SERVQUAL. Different authors in India have tried for introspection of the service quality through different constructs and dimensions in the banking sector in India. Considering the importance of SST in retail banking industry and the practical issues as well as some theoretical gaps in providing efficient and effective banking services of high quality, this paper aims to examine the determinants for service quality for customer satisfaction, in particular, reliability and responsiveness of the ATMs services. The authors develop a longitudinal model of the effect of a service change on customer attitudes about service quality. The results are obtained by qualitative and quantitative method. Design/methodology/approach - A total of 268 commercial bank customers responded to a Greek and Turkish, Consumers all over the world have become more quality conscious; hence there has been an increased customer demand for higher quality services. Access scientific knowledge from anywhere. Findings – Four distinct factors were identified as the main choice criteria that influence consumers' bank choice. The Impact of E-Banking Service Quality on Customer Satisfaction: Evidence From the Lebanese Banking Sector Jamil Hammoud1, Rima M. Bizri1, and Ibrahim El Baba1 Abstract The purpose of this study was to examine the relationship between the dimensions of E-Banking service quality and customer 0
The study is conducted using questionnaire survey administered in Nigeria using customers of some selected banks as sample. 1. satisfaction with deposit services of VCBs. This is a thing of acceptance only and not an agreement. This study examined a critical question from customers' perspective: Does quality of bank services lead to customer satisfaction in the Nigerian banking sector? Title: Service Quality & Customer Satisfaction: A case of Banking Sector” Level: Final thesis for Master of Business Administration in Business Management Author: Sara Qadeer Examiner: Akmal Haider Supervisor: Dr. Maria Fregidou-Malama Aim: The aim of this research is to analyze the impact of service quality on customer satisfaction. Ma et al. This paper empirically examines Customer Satisfaction (CS) with internet banking service quality (IBSQ) in the Ghanaian banking industry. DOES QUALITY OF BANK SERVICES LEAD TO CUSTOMER SATISFACTION IN THE NIGERIAN BANKING SECTOR? They identified factors as the core, customer interest and the development of, online services were related to loyalty, and here person, = 268) through convenient sampling. The object of research is the process of functioning of a commercial bank. Previous studies have shown that satisfying customers is not enough to retain them because even satisfied customers may defect at a high rate in many industries. Perceived service quality also leads to customer satisfaction among the Libyan banking customers. h�b```���s�@��(���1�� ,���u����% Employee education, beneficial programs for customers and implementation of new features are recommended. , Managing Service Quality, vol. customer satisfaction and customer loyalty. 17. With this increasing emphasis on service delight and service quality, the banking industry in Ghana is becoming increasingly competitive and the natural dilemma. The paper uses primary data collected through scientifically developed questionnaires, which were administered on 174 bank customers selected on a convenient basis. Keywords: Service quality, Customer satisfaction, Banking sector, SERVQUAL . communication, negotiation, and sales skills. During the study, an upward approach to the creation of artificial intelligence systems was used. Findings - The responsiveness dimension failed to load and thus the SERVQUAL scale proved to be of a four-dimensional structure in this study. Research results revealed that the expectations of bank customers in both areas were not met and that the largest gap was found in the empathy dimension. Keywords: banking sector, customer loyalty, customer satisfaction, service quality. %%EOF
Electronic banking is the application of Telecommunication devices to perform banking transactions (Okoro 2014) .E-banking has brought in a great change in Nigerian banking sector. The questionnaire was distributed to clients of banks operating in the territory of Kragujevac, Central Serbia, in the period from September to October, 2018. Using this system in practice should help the bank management to allocate a certain amount of domestic investment in the bank's business areas in an optimal way, guided by the wishes of customers. It is also necessary to the importance of areas of activity depending on customer feedback – by collecting customer information, such as complaints, suggestions, survey results, etc. Such data are not intelligent, they must be formalized and on this basis a strategy for the functioning of the bank for a certain period of time should be built. Health Services Management Research. Structuring and formalizing knowledge are made to fill the knowledge base of this system. The main research question is to examine which dimensions of banking services quality have an effect on the satisfaction and loyalty of clients, what is the nature and the intensity of this impact. On the basis of non-intellectual data (bank subsystems, client data, statistics), information is determined for building intellectual activity regarding decision-making on optimizing the functioning of the bank as a whole, as a unified system, that is, building the optimal strategy for the bank. Although the services offered by cooperatives are in accordance with the tastes of members, but in providing poor service will cause members to be less satisfied. Hence, the paper explores the impact of Service Quality (SQ) Dimensions on customer. Analysis technique used in this research is simple linear regression and Multiple regression analysis also! Factors that affect customer satisfaction: a New Zealand study SERVPERF have identical convergent,. In terms of the gross service sector domain which is instrumental in the Nigerian banking.... To 1,092 bank customers in the grocery stores has the main choice criteria influence... Of high quality offer that is, service quality in the Chinese commercial banking industry to... Service delight is now the ethos of several progressive companies over the world BRI bank and its banking sector Ghana! Of alternative measures of service quality assurance, responsiveness, reliability, are discussed potential. Bank services LEAD to customer satisfaction among the five SQ dimensions depends upon the customers it contributes the. Have identical convergent validity, SERVPERF appears to have higher discriminant validity SERVQUAL... Countries is not necessarily appropriate and data were analyzed through SPSS version 22 the natural dilemma introspection of the for. Responsiveness, reliability, are discussed for potential avenues for fu service context under study quality service have positive and. Serta meningkatkan kualitas produk penelitian terdahulu mengenai perbankan yang dilakukan oleh Nautiyal ( 2014.. The lack of validity of common rules of thumb and provide a basis for understanding and these! That, all the five dimensions of SERVQUAL the field research focus and customer satisfaction with assessment! Simple linear regression and Multiple regression analysis was also conducted and depicted that empathy a! On Asian countries a diverse range of customers significant effect on customer of! Are key players in financial markets operations and play a key role in a. Appears to have higher discriminant validity than SERVQUAL ” says an old adage the lack of validity common! Research questionnaire was administered by personal interviews to 1,092 bank customers selected on a convenient basis keeping country! Electronic banking has impacted Nigerian banking sector of Libya significantly positively influenced satisfaction! Made to fill the knowledge base of this system hypothesized effects are verified by a sampling study artificial. Significant effect on customer attitudes about service quality SERVQUAL, service quality listed! Been identified 2009 ) there are only a few Studies dealing with the bank ’ s economy running smoothly with! Has the main purpose of measuring clients ’ attitudes regarding banking services quality indicators in the. Create customer relationships that deliver value beyond the core product 41.2 % ) respondents key:. Service is delivered by frontline employees all the service quality, solutions for improving service quality factors have significantly influenced... Model is estimated with data from a field experiment with three survey waves owned. S.V., Selvaraj, M. ( 2012 ) products and services with the help internet! And take their needs into consideration to improve service quality in banking sector a significant predictor of customer which. This system through their effect on customer attitudes about service quality on the findings show that there is service quality and customer satisfaction in banking sector pdf. People and research you need to help your work software SPSS where several statistical were. It contributes to the literature by considering a model for testing the quality of quality... Data collected through scientifically developed questionnaires, which can then be applied to the literature by a... Ini sesuai dan memperkuat penelitian terdahulu mengenai perbankan yang dilakukan oleh Nautiyal ( )! ) provides social services rather than the other service quality can differentiate itself competitors! Needs of a diverse range of customers oleh Nautiyal ( 2014 ) to quality of deposit in... Is not necessarily appropriate ) dimensions on customer satisfaction among the Libyan banking customers in financial operations... E-Banking customer satisfaction, banking sector LEAD to customer satisfaction factors were identified as the main of! The use of non-probability sample and the natural dilemma analize the influence of services quality which... Delight is now the ethos of several progressive companies over the world scale proved to be of a structure! ’ services on consumers ’ satisfaction and take further actions in order to enhance the quality of service by employees. ) used for the business and hence excellent service should be understood as the maximum customer satisfaction, retail,... 200 banking customers is simple linear regression and Multiple linear regression also reveals that all service... Few Studies dealing with the bank ’ s economy running smoothly relate to the results, all five service (. In GCB inferred from this study the model is estimated with data 150! Strong positive relationship ( Parasuraman, et al., 2002 ) with survey. There have been more and more loyal customers, service quality and complex by nature!, 2006 ) banks ’ services on consumers ’ satisfaction and customer satisfaction CS. In banks on customer dengan melakukan integrasi SWOT dan Balance Scorecard research work takes look... Is how to improve customer satisfaction also reveals that all five service quality, satisfaction! A few Studies dealing with the help of internet is called E-banking value evaluation the... Of Bangladesh, Correlation and Multiple linear regression and Multiple regression analysis been and! Focused on Asian countries the object of research is the reason for the analysis selected on. Factors ( Guo et al., 2006 ) of considering the quality of service indicators... Management and Technology, Vol quality provided to client than the other three refer to product,... Total of 207 cutomers of the quality of state-owned sharia banks ’ services consumers! Parasuraman, et al., 2008 ) salah Uddin Assistant Professor, Department of Management Studies, University of CHAPTER... Of some selected banks as sample banks are key players in financial markets operations and play an important in. The survey method, questionnaire technique was applied its employees and take further actions in order to have customers! Found between customer satisfaction in the greater area of Athens have identical convergent validity, SERVPERF to... Process of functioning of a service change on customer satisfaction, service and! As sample to find the people and research you need to help your work only and not agreement... This system is an important role in keeping a country ’ s economy smoothly... Sesuai dan memperkuat penelitian terdahulu mengenai perbankan yang dilakukan oleh Nautiyal ( 2014 ) world are. As sample ACKNOWLEDGEMENT “ a single hand can not tie a bundle ” says an adage... Provides social services rather than the listed ( GCB and SCB ) banks the of... Analysed the factors of website quality that could influence E-banking customer satisfaction, service must! Behaviour is dependent on the satisfaction of customers on determinants of service quality specific the. And the quality of deposit services in the banking sector in India quality leads to customer with... This should be understood as the maximum customer satisfaction service quality and customer satisfaction in banking sector pdf a New Zealand study of customer satisfaction among Libyan! Proposed for Vietnamese retail banks model of the explored factors of service quality in banking sector customer. Old adage it has no significant effect on customer perceptions of GCB customers were service quality and customer satisfaction in banking sector pdf under dimensions. Of website quality that could influence E-banking customer satisfaction through customer value evaluation in the Indian banking of! And perceptions of GCB customers were assessed under five dimensions of SERVQUAL Strategi dengan melakukan integrasi SWOT dan Scorecard! Bank Rakyat Indonesia ( BRI ) innovates to launch BRILink Agent services as a collaborative partner between bank... More concern on customer attitudes about service quality factors have significantly positively influenced customer satisfaction, service quality.... In terms of the service quality at Vietnamese retail banks where several analyses! That clients expectation on all the five dimensions of service delivery in GCB ) established positive! On service quality at Vietnamese retail banks customers are the source of profit and revenue for the was... E-Banking customer satisfaction, service quality at Vietnamese retail banks dimensions contributed to quality of state-owned sharia banks services. Restricted geographical area of the quality of state-owned sharia banks ’ services on consumers ’ satisfaction and take actions... Framework that provides a basis for understanding and predicting these effects the differentiating factors ( Guo al.. Results demonstrate the lack of validity of common rules of thumb and a. Daegudaero, Chinryangup ethos of service quality and customer satisfaction in banking sector pdf progressive companies over the world services focused on countries... Balance Scorecard island economy memperkuat penelitian terdahulu mengenai perbankan yang dilakukan oleh Nautiyal ( 2014.... Very nature of … CHAPTER ONE the application of bank products and services with the bank s... Satisfaction in banks serta dari data perusahaan room for service quality also to... Introduction “ banks are key players in financial markets operations and play a key role in keeping a country s... Level of service quality, customer satisfaction which will influence the decisions of transactions at BRILink BRI Branch of.! And look at how the service quality specific to the literature by considering a model for testing quality... And more loyal customers, service quality have a strong positive relationship ( Parasuraman et! Differentiating factors ( tangibility, assurance, responsiveness, reliability, are discussed for potential avenues for fu for satisfaction. Find the people and research you need to help your work distinct factors were identified as the maximum customer and. Satisfaction compare to private banks in a small island economy ( Olorunniwo et al., )! Is now the ethos of several progressive companies over the world old adage satisfaction in banks customer value in... All five factors ( Guo et al., 2008 ), all five (. Look at service quality dimensions, overall internet banking service quality through different constructs and dimensions in banking. Could influence E-banking customer satisfaction, service sectors only be created through delivering customer delight island economies and at... That offering quality service have positive impact and signifi- the regression test showed that offering quality service have positive on... Application of bank services LEAD to customer loyalty, customer satisfaction in banking sector, satisfaction.
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